you advertise, they will come. Advertising is crucial to having a successful
sale, and advertising in many forms will help ensure you reach as many
potential customers as possible: signs, flyers, newspaper ads, online ads and word-of-mouth
should all be used to get the word out, and get it out early. Advertise
at least a week or two ahead of time.
and foremost, you must post large, readable signs. Remember, most of the people
who will be reading your signs are moving by in a vehicle, and are probably
more than 25 feet away. If they can't read it, they won't bother. Your signs
should have large, bold, dark letters on a white or brightly colored
background. Try to keep the content of the sign to the follow items:
type of sale (garage sale, yard sale, moving sale),
address, dates and time,
few keywords (to describe the majority of your sale)
At Local-Deals, we recommend the following for homemade
heavy poster board (at least a half sheet of the larger size) in white
or fluorescent yellow
thick black permanent marker, or stencils and black paint.
numbers and letters about 3 inches high
bold arrows pointing traffic in your direction
dates of your sale and not just the days of the week
Thinner paper or washable markers will sag and run if it
rains, or blow away if it's windy. Pens and pencils are impossible to see from
a distance. Your address should be the most prominent part of the sign - don't
make your customers try and hunt for it. Bold arrows pointing traffic in your
direction is a big plus. And if your signs are posted in an area that has many
other sale signs, you'll want yours to stand out and get noticed. Believe it or
not, to some folks, a wimpy sign means a wimpy sale, and not worth the effort
of finding. Also, make sure that you put the dates of your sale and not just
the days of the week. People may be skeptical of a sign that just says "Sat.
and Sun." since it isn't clear if the sale was last weekend or next weekend.
(By the way, remember to remove your signs as soon as your sale is over.)
About keywords: Folks often go hunting for specific
kinds of things. If you are getting rid of all those baby clothes and toys and
some household items, just put BABY, HOUSEHOLD on the sign. If you are emptying
out the garage of old tools, camping gear, yard equipment, just write TOOLS,
YARD, CAMPING. Customers appreciate this extra bit of info, and will often look
for signs that specify what they want. If you are doing a major purge of the
entire house and garage, you might want to just say HUGE SALE or TONS OF
STUFF!! This will get lots of attention. Just make sure that the message is
short and to the point. If you are emptying out the house, you might want to
say ESTATE SALE, or MOVING SALE, as these usually indicate folks are getting
rid of everything and are willing to deal. When someone asks "Where are you
moving?" just answer "I'm not moving. My stuff is".
Flyers. Post flyers on
area bulletin boards. Many churches, small restaurants, hardware stores, libraries,
or drug stores have boards right inside the door for anyone to use. Talk to the
managers at these locations and take advantage of this usually free opportunity
with a flyer with pull-off address tabs and a map. Many employers have
bulletin boards for employees to use, and this is a great way to let people
know about your upcoming sale. Post one on your employee bulletin board, and
give some to friends to post at theirs.
This is a great way to get the word out early for your sale. ALWAYS post the ad
a least one week or two ahead of time, and definitely check out both local
community papers as well as the larger papers. Often, an ad placed in one local
paper will be advertised in several, as community papers are usually part of a
larger printing network. Do your homework on this and check out the prices for
each. Some newspaper ads can get pretty pricey, and may be more than you are
willing to spend. Consider having a multi-family or block sale and splitting
the ad cost with your neighbors.
Online advertising. Online
advertising is a great way to get your ad out there, and at Local-Deals.net,
has the added advantage of allowing customers to easily map to your sale. If
you have high-demand specialty items, such as antiques, vehicles, collectibles or
appliances, you can post this in your online ad and draw customers from longer
distances. Online advertising gives you the advantage of lengthier descriptions
without the added cost you'd get in a newspaper. You can even post photos of
your sale items to really get their interest! A word of caution about online
advertising! There are plenty of sites out there, some of which will charge
you to post a basic ad, some are free, and still others that have annoying
sign-ups just to post a free ad. Some will even sell your personal information.
Read the privacy statements! At Local-Deals.net,
we will never sell your personal information. Never, ever! And your
basic sale ad is always free and does not require any sign-up.
Tell all your friends and
neighbors! The bigger the sale, the better! Tell your neighbors
about your sale, and they just might join you and have one too. Then you can
advertise a MULTI-FAMILY sale. Even if they don't choose to have one, at least
they'll all know you are.